Strategic Communications & Production Services
Kristina Lapinski is a strategist, producer, and the founder of Heyday Collective—a consultancy and production company serving nonprofits, foundations, startups, media outlets, and brands. Whether developing creative content, producing signature events, or launching digital media campaigns, Kristina tells stories that matter. Her work has included grassroots advocacy initiatives, national communications campaigns featuring governors and members of Congress, and the programming of large-scale conferences and high-impact forums.
Crafting tailored strategies that amplify voices, influence decision-makers, and catalyze change.
BUSINESS PLANNING
Expertise in strategy, stakeholder engagement, and a deep understanding of social impact guides comprehensive planning that aligns with your values and goals.
Strategic Planning
Communications Plans
Executive Communications
Speechwriting
Grant Writing & Management
Project Management
CRM Design
Work includes: Professional Businesswomen of California, Ecological Farming Association, Suboptic Foundation, University of California Berkeley
PRODUCTION & CREATIVE
From crafting powerful film narratives to creating engaging digital content, creativity is blended with strategy to amplify your message and connect with your audience.
Branding & Messaging
Content Creation & Websites
Video Production
Documentary
Scriptwriting
Podcast Production
High-Profile Interviews
Clients and partners include: MSNBC, Warner Brothers, Dignity Health, AT&T, Volvo + Google + Chargepoint, Participant Media, BRCA Foundation with Stanford University
CONFERENCES & EVENTS
Combining expertise in program management, partnership development, and community building to create immersive experiences that inform, inspire, and activate.
Programming
Event Production
Event Marketing
Curation
Speaker Coaching & Interviewing
Thought Leadership
Technical Support
Venues include: Googleplex, Microsoft Silicon Valley Campus, New York Met, Asilomar Conference Center, Center at 2300, San Francisco City Hall, United Nations
Sample Work
University of California Berkeley
UC Berkeley’s Global Digital Infrastructure Certificate is the world’s first program to introduce students to the technical, economic, legal, environmental, and social dimensions of the rapidly evolving field of the global Internet’s infrastructure, including both data centers and subsea telecommunications cables. Kristina serves as Communications Director and Program Manager.
Project Management, Program Management, CRM Design, Strategic Communications, Content Creation, Podcast Production
Global Digital Infrastructure Program
Professional Businesswomen of California
Senior Leadership Forum at Microsoft Silicon Valley
Founded by former Congresswoman Jackie Speier, PBWC is one of the largest women’s organizations in the country, with a diverse community of over 42,000 professionals, corporate sponsors, and media partners. As Director of Programming, Kristina crafted leadership development programming for an exclusive Senior Leadership Forum at the Microsoft Silicon Valley campus. Speakers included the former professor of the Stanford Graduate School of Business Interpersonal Dynamics course, HP’s Chief Diversity Officer, and PG&E’s Vice President, Chief Talent, Culture, and Inclusion Officer.
Thought Leadership, Program Management, Speaker Curation, Event Production
Volvo
To promote Volvo's integration of new ChargePoint and Google features, Kristina worked with R&D to produce a video showcasing the company’s new electric vehicle experience with Android, voice commands, and easy access to charging stations. The video showed beta features and was utilized for a technology preview for press and internal corporate communications.
Video Production, Editing, Scriptwriting, Marketing
Google and Chargepoint Integration – XC40 EV
Getty Images
For over a decade, Kristina has been a creative and editorial contributor for Getty Images, providing a diverse library of stock images and video for use in advertising, graphic design, and other commercial projects, as well as editorial projects (e.g., news and entertainment). Her work, spanning landscapes and nature photography, animals, portraiture, and current events, has been licensed by major media outlets and global brands, including MSNBC and BBC America.
Photography, Video Production, Content Creation
Creative & Editorial Content Creation
MSNBC
Rebellion, Stonewall: An Expansion of the American Story
Rebellion! Stonewall details the social and legal repression that led up to the rioting over several nights in 1969 and shows how that pivotal event in Greenwich Village set in motion a fifty year battle for equal rights and respect.
As the Obama administration progressed and landmark Supreme Court rulings were on the horizon, Kristina embarked on a journey across America to document the unfolding LGBTQ+ rights movement and the fight for marriage equality. From filming legalization celebrations at city halls in Seattle, Minneapolis, New York City, and San Francisco to capturing pivotal moments at the Supreme Court during the Prop 8 and DOMA cases, Kristina’s extensive film library provided essential footage for the documentary, helping to bring this important story to life.
Video Production, High-Profile Interviews
Nonprofit Campaigns
Kristina’s work has taken her to almost all 50 states and around the world. She has filmed and photographed global political leaders like Bill Clinton and Ban Ki-moon, interviewed cultural icons and renowned activists, and dived into intensive investigative projects, which has included original research work at UC Berkeley.
For 15 years, she has directed projects for mission-aligned nonprofits and organizations. Whether it's conducting sit-down interviews with feminist leaders like Gloria Steinem, directing a national LGBTQ+ advocacy campaign featuring Governor Newsom, academics, and members of Congress, working with Indigenous leaders to program a climate justice and organic agriculture focused-conference, or collaborating with activists in South Africa and Cuba, Kristina brings a unique global perspective and diverse skillset to every project.
Production and Creative, Conferences and Events
Social Impact and Media Projects
Say hello.
Let’s talk about how we can create impact together.
